Janneris: A Block Marketing
Thursday, December 15, 2016
Apprentice Season 2: Favorite Episode
My favorite episode of the Apprentice that we have seen so far was the one where they had to create an ice cream flavor. The Apex leader was Ivana and the Mosaic leader was Kelly, the reward was dinner at the Petrossian. Apex ended up in the boardroom, but more specifically it was Ivana, Stacie J, Jennifer C and Bradford. Bradford got fired because of his rash decision to wave his exemption. The business lesson in this episode was 'Get Organized' because a lack of organization is a lack of leadership and without leadership, success is impossible. This was my favorite episode because I liked how they had to create an ice cream flavor and try to sell it themselves,
Wednesday, December 14, 2016
Current Event Assignment
Current Event
This is an article about how Microsoft unveiled their plans on releasing their own take on Amazon Echo. Amazon Echo is a wireless speaker and voice command device from Amazon.com that responds to the name "Alexa". Their goal is to use Harman Kardon to bring Cortana to the speaker which will debut next year. They used a 30 second video to tease this product which resembles the Amazon Echo.
This is an article about how Microsoft unveiled their plans on releasing their own take on Amazon Echo. Amazon Echo is a wireless speaker and voice command device from Amazon.com that responds to the name "Alexa". Their goal is to use Harman Kardon to bring Cortana to the speaker which will debut next year. They used a 30 second video to tease this product which resembles the Amazon Echo.
Tuesday, December 13, 2016
Monday, November 28, 2016
Chapter 29: Study Guide
Vocabulary-
Problem Definition: occurs when a business clearly identifies a problem or research issue and the info that is necessary to solve it.
Primary Data: data obtained for the first time and used specially for the particular problem under study
Secondary Data: Have already been collected for some purpose other than the current study.
Survey Method: A research technique in which info is gathered from people through the use of surveys or questionnaires.
Sample: a part of the target population that is assumed to represent the entire population
Observation Method: a research technique in which the actions of people are watched and recorded either by cameras or observers.
Point-Of-Sale research: a powerful form of research that combines natural observation with personal interviews to get people to explain buying behaviors.
Experimental Method: A research technique in which a researcher observers the results of changing one or more marketing variables while keeping certain variables constant.
Data Analysis: The process of compiling, analyzing, and interpreting the results of primary and secondary data collection.
Research Steps-
1. Defining the problem
2. Obtaining Data
3. Analyzing the Data
4. Recommending Solutions to the problem
5. Applying the Results
Problem Definition: occurs when a business clearly identifies a problem or research issue and the info that is necessary to solve it.
Primary Data: data obtained for the first time and used specially for the particular problem under study
Secondary Data: Have already been collected for some purpose other than the current study.
Survey Method: A research technique in which info is gathered from people through the use of surveys or questionnaires.
Sample: a part of the target population that is assumed to represent the entire population
Observation Method: a research technique in which the actions of people are watched and recorded either by cameras or observers.
Point-Of-Sale research: a powerful form of research that combines natural observation with personal interviews to get people to explain buying behaviors.
Experimental Method: A research technique in which a researcher observers the results of changing one or more marketing variables while keeping certain variables constant.
Data Analysis: The process of compiling, analyzing, and interpreting the results of primary and secondary data collection.
Research Steps-
1. Defining the problem
2. Obtaining Data
3. Analyzing the Data
4. Recommending Solutions to the problem
5. Applying the Results
Tuesday, November 22, 2016
Old Navy - #OneMillThrill
Old Navy held an #onemillthrill for the second year in a year, this is when they gave the first 100 shoppers in line at every store in North America the chance to win $1 million.
#OneMillThrill
Monday, November 14, 2016
Wednesday, November 9, 2016
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